The Art and Science of Website Design

One day whilst at a museum showcasing art by a very famous artist a 7 year old boy stood in front of a painting showing a single brown dot, a blue sinuous line and nothing else. The painting was apparently of a woman sitting by the riverside. The child turns to his parents and says “hey you know I could draw that” much to the laughter of the surrounding patrons. Then what exactly made this painting by such a famous artist so special? Was it the simplicity of subject, idea and form? It was design.

Design is all around us whether natural or man-made. We always try to differentiate something by comparing designs. Whether it is a simple cellphone, a piece of furniture, the home we live in, the food we present and eat, anything we do has aspects of design incorporated in to it. So when it comes to a website that is actually our way of declaring “hey I am here this is me” design plays a pivotal role in capturing the attention of our intended audience as well as communicating your message.

Website design is an art and a science. Why? Well if you look at the millions of websites on the internet all vying for attention it is easy to realize why so much effort is placed into design. Starting from statistics, consumer behavior, psychology etc. elaborate attention to what processes get the largest audience and readership have become a science for website design. If we look from a different perspective attractive websites are no longer simple pictures or texts jumbled together, they contain audio, video, stunning images, and are increasingly interactive all making website design an art.

“To Be Or Not to Be” A Great Website:

So how do we design a great website? Well the first thing to think about while designing your website is what you want to communicate and who you want to communicate that too. That is targeting your audience with the right message. Most people will not spend a lot of time on a website browsing through material so it is important to keep your message concise. Think in terms of branding how do you want your audience to remember you and design your website accordingly. List out the main things that you do or want to express, make sure you do not drift from your main functions as this will dilute any message you wish to convey.


“Emotions Are Good” for Website Design:

Good websites are designed to have a personality of their own. It may have humor, be serious but it should invoke in the visitor some kind of emotional response. Employing images, animations, audio or video can easily grab and retain the attention of the audience as well as make it more attractive at an emotional level. Websites with images of faces and people also help to make your visitor feel more at home using sentimentality gives your website a much more personal appeal.  Check out the Moto G Website


Simplicity Equals to Sophistication

A great way to really loose the attention of a visitor to your site would be to cram it full of needless information and have a cluttered design that would quickly exasperate any visitor as they tried to navigate the site. Often the simplest designs are the most attractive so don’t go overboard by adding too many elements to your website. Clean designs are something Apple does very well 



Interactive Website Design

People love to interact with their environment. Adding interactive elements to your website increases its appeal significantly. The user experience becomes more personal leading to a richer more memorable experience for the visitor. Adding elements like sound, or other audio visual stimuli that appeal to one or more of the human senses lead to a positive experience for any visitor. Keeping the visitor involved doing something on your website means that they are bound to spend much more time going through it. Here is a good example... try out their fidgety menu bar!

The People and Process of Website Design

Bringing together the multifarious elements of designing a website can be a daunting task. That is why it is important to have a team who know exactly what needs to be done to get your website up and running. The team should be able to cover all aspects of website design including coding, art, prototyping, customization, testing and validation (etc.) just to name a few.  The ability of a team to create responsive designs, inspirational outlooks and looking at issues from a different perspective all contribute to the designing of a great website.

That is why we at KAZ software have the some of the most experienced professionals from diverse backgrounds dedicated to give you the best website you can have.