Ambassador-driven lead generation platform for a multinational paint manufacturer

Kaz Software developed a comprehensive Lead & Wallet Platform that transformed how Berger Paints engages with youth ambassadors and manages lead generation.

The Need

Berger Paints, a globally trusted paint manufacturer, recognized an untapped opportunity to engage unemployed youth as brand ambassadors to drive grassroots sales and service leads. They needed a digital platform that could empower these young ambassadors to generate verified leads through referrals while ensuring seamless commission management. The challenge was to create an integrated system that could handle ambassador onboarding, lead tracking, automated commission disbursement, and real-time KYC verification—all while integrating with Berger's existing core systems and mobile wallet infrastructure. The goal was to build a scalable rewards and lead generation ecosystem that would create economic opportunities for youth while expanding Berger's market reach.

The Solution

We developed a comprehensive Lead & Wallet Platform that transformed how Berger Paints engages with youth ambassadors and manages lead generation. The solution consists of two interconnected systems working in perfect harmony.

The Ambassador Sales Platform is a custom-built mobile and web application that enables youth to register as brand ambassadors and generate verified sales and service leads. The platform provides ambassadors with tools to track their referrals, monitor lead status, and view their earnings in real-time, creating transparency and motivation for continued engagement.

The Wallet & Commission System automates the entire commission disbursement process through integrated mobile wallets, specifically bKash and Nagad. Once leads are verified and converted, commissions are automatically calculated and transferred to ambassadors' digital wallets, eliminating manual processing delays and ensuring instant gratification for their efforts.

We integrated robust CRM & Workflow capabilities that enable seamless lead processing through Berger's existing Lead Management System (LMS) and MSFA (Mobile Sales Force Automation) platforms. The admin web portal provides Berger's team with complete visibility and control over the entire ambassador network and lead pipeline.

Security and compliance were paramount, so we integrated NID & Identity Verification through Porichoy.com, enabling national ID validation at registration to ensure all ambassadors are legitimate and prevent fraud. This multi-layered platform has successfully generated over 5,000 leads through the ambassador network while achieving 100% automated payout integration, creating a win-win ecosystem for both Berger Paints and unemployed youth seeking income opportunities.

The Challenge

The primary challenge was building a modular architecture that could scale to support thousands of ambassadors while maintaining security, real-time performance, and seamless integration with multiple third-party systems. The platform needed to handle real-time KYC verification through Porichoy, process payments through multiple mobile wallet providers (bKash and Nagad), and synchronize lead data with Berger's existing LMS and MSFA systems—all without creating bottlenecks or data inconsistencies.

Ensuring scalability was critical, as the ambassador network needed the capacity to grow exponentially while maintaining system performance. The commission calculation and disbursement logic had to be flawless, as any errors would directly impact ambassador trust and program adoption. Additionally, the user experience had to be intuitive enough for youth with varying levels of digital literacy, while the admin portal needed sophisticated workflow management capabilities for Berger's internal teams.

Balancing security requirements for financial transactions and identity verification with the need for a frictionless user experience presented significant technical and UX challenges that required careful architectural planning and implementation.

The Partnership

Our collaboration with Berger Paints was built on understanding both their business objectives and the socio-economic context of creating opportunities for unemployed youth in Bangladesh. We worked closely with their sales, marketing, and IT teams to map out the entire ambassador journey—from registration and lead generation to commission earning and withdrawal.

The partnership involved extensive consultation to ensure the platform aligned with Berger's existing operational workflows while introducing efficiencies through automation. We conducted user research with potential ambassadors to design an interface that would be accessible and motivating for the target demographic. Our team also managed the complex integrations with government verification systems (Porichoy), mobile financial services (bKash, Nagad), and Berger's enterprise systems (LMS, MSFA).

The measurable success—5,000+ leads generated and 100% automated payout integration—demonstrates how this collaborative approach created a sustainable, scalable platform that continues to drive business value while empowering youth across Bangladesh.

Tech Stack

We utilized .NET Core, C#, and SQL Server to build a robust, modular platform architecture capable of handling complex workflows, real-time transactions, and multi-system integrations. This technology combination was integrated with bKash, Nagad, and Porichoy APIs to enable seamless mobile wallet disbursements and national ID verification. The tech stack provided the scalability needed to support thousands of concurrent ambassadors, the security required for financial transactions and identity verification, and the integration capabilities to connect with Berger's LMS and MSFA platforms—creating a unified ecosystem for ambassador-driven lead generation and automated commission management.