The theory of software studio

The question I keep asking myself over the years in this space is "why isn't a software development company a software studio?"

We just love to call a place where websites are designed and made a "web design studio". A design and branding place is definitely a studio, so is an artist's workplace or a photographer's business. The word studio conjures this nice image of creativity at work, a feeling of something beautiful being made or an expectation of seeing something breathtaking.

Compare the word studio with what most software places are named or referred to as. The nicer ones with at least some feeling for the art are: software houses, shops, services or pods. The more formal ones are: companies, centers and offices.  But the award goes to outsourcing places with depression oozing from flowery phrases like: low cost, offshore, cost effective, transparent, time tracked, video monitored, screen captured, toilet-time controlled, caged programmers...I'm just joking about the last ones but only just.

But isn't software all about creativity? The art, craft and engineering war is not new - but even the most ardent engineering fan would accept that there is creativity involved somewhere in the process of making software. Whether you are making the software in-house or you are outsourcing it to be made somewhere far away the fact remains that there needs to be a certain amount of creativity and element of art involved in the story. So there is no big crime in using a word like studio to describe the place where all of this is taking place.


And what a difference does a single word make! Software Studio - brings to mind pictures of cozy places, of dark rooms with splashes of light where there are screens and of places to relax and chat.

Words reinforce our view of the world and that in turn changes the way we think about things and eventually our actions. So here is my simple theory:

If a software company just starts calling itself a software studio (or something cushy like that), soon it will become a place where work is fun and creative.

A bit rash, random and without proof for sure - but aren't all theories something like that at the beginning?

N.B. Just in case you are new here: we are a software company in Bangladesh making custom web, desktop and mobile apps for other companies and being very good at it! Check out this page to know more about our software development work culture and environment.