Designing graphics that helps spread the social message
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World Vision Bangladesh is a humanitarian aid, development, and advocacy organization. It’s dedicated to the wellbeing of children, especially the most vulnerable children, their families, and their communities. Some of its core activities include projects for extremely poor households with a pathway out of poverty by helping families engage in a productive and resilient livelihood. This program gradually builds household capacity and empowers families to become involved with the local economy and community in productive and positive ways. As ultra-poor families begin to move out of poverty, their children’s lives improve. Parents and caregivers gain the dignity of being able to provide nutritious meals and pay for their children’s healthcare and education needs. This program improves the capacity of the participants by organizing confidence building session.
To achieve the goals of this mandate World Vision needed effective tools to transmit the knowledge. Simple leaflets or posters were not enough as experience showed that such methods of knowledge transfer was not enough to communicate the messages properly and retention of any such training was very low. There was a need for a more effective and stronger form.
Solution
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Pictures that the audience can relate with are ideal for easy transmission of messaging. We added a storytelling aspect to make the pictures come to life.
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Animations create immediate interest and help build up the story of the pictures and makes retention easier.
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Flipcharts with pictures of the core messaging is an easy tool to carry yet is very effective in getting the message across.
