Omnichannel eCommerce platform with mobile app for a leading furniture retailer
/The Need
Hatil Furniture, one of the region's premier furniture retailers, recognized the need to transform their customer experience through digital innovation. They were looking for an omnichannel eCommerce solution that could seamlessly connect their web and mobile presence, enabling customers to browse, visualize, and purchase furniture across multiple touchpoints. The company needed a platform that could showcase their extensive product catalog with immersive 360° views, provide real-time order tracking, and offer innovative features like a virtual room planner to help customers visualize furniture in their spaces. With a growing customer base and ambitious expansion plans, Hatil required a scalable architecture that could handle traffic spikes during promotional campaigns and international growth, while also streamlining operational workflows to reduce manual processing and errors.
The Solution
We developed a comprehensive omnichannel eCommerce platform encompassing both a website and mobile app that revolutionized how Hatil engages with customers and manages their digital commerce operations.
The Unified Digital Experience creates a seamless platform across web and mobile channels, enhancing the customer journey from product discovery to purchase completion. Customers can browse Hatil's rich product catalog featuring 360° product views that allow them to examine furniture from every angle, use the integrated virtual room planner to visualize how pieces will look in their spaces, and utilize the store locator to find physical showrooms. This cohesive experience across digital touchpoints drives sales conversion by removing friction from the buying process and providing customers with the tools they need to make confident purchasing decisions.
The Scalable E-Commerce Core features custom architecture designed specifically to handle traffic spikes during major promotional campaigns and support Hatil's international expansion ambitions. The platform maintains performance and reliability even during peak demand periods, ensuring customers always have a smooth shopping experience regardless of traffic volume.
We implemented comprehensive Operational Streamlining through integrated order, inventory, and delivery workflows that dramatically cut manual processes and eliminate errors. Online ordering with real-time tracking provides customers with visibility into their purchase journey, while backend systems automate fulfillment processes. The customized CMS empowers Hatil's marketing team to manage content, visuals, and promotions easily without technical dependencies, enabling agile campaign execution and content updates.
Looking to the future, we built a Foundation for Innovation with an API-based modular backend that enables future-ready upgrades. This architecture has already supported the implementation of advanced features like VR showrooms for immersive product experiences and carbon footprint tracking to support Hatil's sustainability initiatives, demonstrating the platform's adaptability to emerging technologies and evolving business needs.
The measurable impact has been significant: the platform now serves over 100,000 monthly active users and has achieved a 40% reduction in manual order processing, dramatically improving both customer experience and operational efficiency.
The Challenge
The primary challenge was creating a truly unified omnichannel experience that provided consistent functionality and user experience across web and mobile platforms. The furniture shopping journey is inherently visual and tactile, so replicating the in-store experience digitally required innovative features like 360° product views and a virtual room planner—both technically complex to implement while maintaining fast load times and smooth interactions.
Building a scalable architecture capable of handling traffic spikes during promotional campaigns and international expansion presented significant infrastructure challenges. The platform needed to maintain performance under high concurrent user loads while supporting complex eCommerce operations including inventory management, order processing, payment gateway integration, and real-time order tracking across multiple regions and currencies.
Integrating order, inventory, and delivery workflows to achieve meaningful operational streamlining required deep integration with Hatil's existing backend systems and business processes. The solution needed to automate manual tasks without disrupting established workflows, while providing real-time visibility into inventory levels, order status, and delivery logistics across multiple channels and locations.
Creating a CMS intuitive enough for marketing teams to manage content, visuals, and promotions independently, while maintaining the integrity of the eCommerce platform and ensuring updates didn't break functionality, required careful architecture and extensive user testing. Additionally, building an API-based modular backend that could support future innovations like VR showrooms and carbon footprint tracking meant anticipating requirements that didn't yet exist and designing for maximum flexibility.
The Partnership
Our collaboration with Hatil was built on a shared vision of transforming the furniture shopping experience through digital innovation. We worked closely with their teams across marketing, sales, operations, and IT to understand the complete customer journey and identify opportunities where technology could enhance both customer satisfaction and operational efficiency.
The partnership involved comprehensive discovery and planning phases where we mapped out the omnichannel experience, designed the virtual room planner and 360° product visualization features, and architected workflows that would streamline operations. We conducted extensive user research with Hatil's customers to ensure features like the room planner genuinely added value to their buying process.
We delivered end-to-end services including UX/UI design for both web and mobile platforms, custom development of the eCommerce core and CMS, integration with payment gateways and logistics systems, and thorough testing across devices and scenarios. Our team also provided training to ensure Hatil's staff could confidently manage the platform and leverage its full capabilities.
The measurable success—supporting 100,000+ monthly active users and achieving 40% reduction in manual order processing—demonstrates how this collaborative approach created a platform that simultaneously enhances customer experience and drives operational excellence. The API-based architecture we built continues to enable Hatil to innovate with features like VR showrooms and sustainability tracking, positioning them as digital leaders in the furniture retail industry.
The Tech Stack
We built the platform using React.js, Flutter, Node.js, and MongoDB, integrated with nopCommerce, Next.js, Swift, and Kotlin to create a robust, modern omnichannel solution. React.js and Next.js power the responsive web experience with fast performance and SEO optimization. Flutter enables a unified codebase for cross-platform mobile development, while Swift and Kotlin provide native optimizations for iOS and Android respectively. Node.js delivers the scalable backend API architecture that handles high concurrent traffic and supports the modular, API-based approach for future innovations. MongoDB provides flexible data management for product catalogs, user data, and order information. The nopCommerce integration adds proven eCommerce capabilities, while the custom CMS and integrated payment gateway ensure smooth order processing. This technology combination supports the custom architecture needed to handle traffic spikes during campaigns and international expansions, provides the foundation for innovative features like VR showrooms and carbon footprint tracking, and includes secure admin panels for product management, user control, and analytics—all while delivering the unified digital experience across web and mobile that drives Hatil's omnichannel success.
