Next.js is hiring fuel

React’s not enough in 2025. From SEO wins to fullstack power, Next.js is what recruiters are really looking for now.

In 2025, Next.js isn’t just a framework — it’s a hiring magnet. From performance-obsessed startups to enterprise SEO machines, here’s why knowing Next.js might just double your job chances.

Next.js dominates modern frontend hiring

Frontend hiring has shifted. In 2025, React alone isn’t cutting it. Companies want speed, SEO, and server-side rendering — and Next.js brings it all.
Next.js is now used by 68% of React developers (State of JS 2024), and it’s the default for projects needing scalability, performance, and SEO.
Why? Because Next.js solves what plain React can’t: it handles routing, SSR, image optimization, and more — out of the box.
At Kaz Software, we’ve seen clients skip traditional React roles and request "Next.js engineers" by name — especially in e-commerce, content platforms, and SaaS dashboards.
Startups love how it scales. Enterprises love the control. Hiring teams love the productivity.
If you’re React-only in 2025, you’re behind.

It’s a fullstack-ready career move

Next.js has evolved from frontend framework to fullstack powerhouse — especially with its App Router and built-in API support.
In fact, with Next.js 14, developers can now build end-to-end apps — backend and frontend — in one project.
It integrates seamlessly with Vercel, PostgreSQL, Prisma, Auth0, and more — making it a dev favorite for fullstack MVPs.
Hiring managers are noticing. "Next.js + fullstack" job postings have grown by 41% YoY, with startups increasingly listing it as the core stack.
At Kaz, many of our newer hires are Next.js-native — meaning they learned React and went straight into fullstack with Next.js.
That combo? It’s getting them calls, interviews, and offers — faster.

Google wants performance. Next.js delivers it.

Google’s 2025 Core Web Vitals update favors speed, interactivity, and visual stability more than ever.
Next.js is built for Lighthouse scores — with auto image optimization, server rendering, and static generation all helping developers hit those sweet metrics.
That’s why platforms like Notion, Twitch, TikTok, and Hashnode are running parts of their frontend on Next.js.
Recruiters now list things like “Web Vitals optimization” and “SEO-first frontend skills” in job specs.
Translation: if you know Next.js, you check all those boxes — with zero extra config.
At Kaz Software, we’ve seen clients report 30–50% faster page loads when migrating to Next.js, and in one case, a 20% lift in organic traffic.
Next.js isn’t just a framework — it’s how your frontend gets discovered, loved, and hired.