Software entrepreneur's starting up checklist

We’ve been helping software entrepreneurs for the past 15 years to build their apps and bring the products to market. Helping startups is in our genes, as we started out with helping fledgling silicon valley startup get back on its feet. And over the past one and a half decade we have helped more than 20 startups get their products released.

We know it’s never a easy journey, it’s hard for the cash strapped entrepreneurs to make decisions about what to build and what to leave out, when and how to release their products, how to get their first customers and how to improve the product from those customers’ feedback. We have helped them navigate these murky waters, and in the process we have learnt a lot. Over the years we’ve blogged a lot of our experience that we want to share with with would be entrepreneurs and today I’ll try to distill our thoughts to almost a checklist of things that every software startup owner should be aware of before starting out on their bumpy ride.

0) Know the basics of software development

tools for startups.png

It’s the zeroth item in the list because it’s expected. Don’t get into a business unless you know the basics of that business - simple. This doesn’t mean you have to know Python programming or need to know how to SQL join. It’s great if you do (and many of our startup owners do because they were software developers themselves) but your role when you are wearing the entrepreneur hat does not need you to do them and actually it’s better not to know them with that hat (but you might be wearing the developer hat on other times - remember many startups are just a person show!). As an entrepreneur you need to know the basics of how things are done, what fits what and some basic tools. 5 Tools all non-technical software founders should use is a great starting point, but a little more googling will you great tutorials. Khan Academy is a great resource, here’s one that I give out to non-techie owners to start with: What is programming?

outsource software.png

1) Find the right developer

Now that you know that you want to build the app you need the people to build it for you. The first step is to decide if you want to outsource this or if you want to hire your own developers to do it (or of course if you want to write it yourself). Deciding to outsource your development or not is a guide we wrote sometime ago to distill our ideas around this. It’s usually straight forward to decide but if you decide to get an external company to build the app for you a much harder question is to find that vendor. How to select a software vendor? gives you some of our thoughts around this, and Testing an outsourcing partner is our cheat sheet for checking on your vendor.

2) Setup the right contracts

Once you found your vendor you’ll need to setup the contracts that protect your software and your product deliveries. Software development is a fluid process, where you need space for both you and your vendor to change and adapt as you progress through the development. Too tight a contract will make this process difficult and bring up frictions that are hard to remove leading to a bad software or no software at all. Too flexible a contract and you are at risk of getting a bad deal or a really bad product. Our article 5 things every software contract needs shares our ideas of coming up with contract that works.

3) Run the right process

When the software is being built there needs to be a set process for interacting with the developers. You’ll need to monitor but not start breathing down their necks. You’ll need to prioritize, guide and help the team navigate with your business priorities in mind since the goal of the software is clearly to bring in business but you’ll need to be careful not to derail things in the way. Not an easy task, but 5 things a software entrepreneur must remember gives out some of the advice we give to our startup owners.

5 Tools all non-technical software founders should use

Many software companies are run by founders who are non-technical themselves. As long as they have a technical team that is strong and reliable things work out just fine. However, there are some tools that the non-technical founders can use to make the software development process even smoother. These are tools that the techies themselves use but many founders shy away from them thinking of them as something that is "too techie". A little time investment on learning the basics of these tools could bring in huge improvement to how the software is made and delivered. These tools can save time and money by communicating early feed-backs and decisions in the software development process.

In our experience as a software development consultancy that has helped dozens of startups all over the world build out their products there are some tools that are absolutely vital for all the stakeholders to use - techies or non-techies. We insist that our customers use them, we even run training sessions for non-technical stakeholders to learn the tools. 

Today I'll run through my list of top 5 tools that every software project stakeholder should learn and use.

1. Issue Tracker

This is the easiest one to use. All software team use an issue tracker (or at least that is the least we can hope for). There are numerous very good trackers out there, what you choose depends on your taste and need. There is, for example, reliable workhorses like Jira or Fogbugz or super simple trello or if your team is all for mods - trac; the list is really endless here and it doesn't matter what the exact tracker is as long as it serves the team's need. Whichever tool they are using it's relatively simple to learn for a non-technical user and then start using it to stay in touch with what the development team is working on. The tracker is perfect for putting in early feedback on features, keeping track of what feature gets done when and to communicate with the developers within the context of particular tasks.

It is hard to list all the benefits of bringing in all the stakeholders to the issue tracker. It simplifies pretty much all conversations, takes away all the nasty surprises of product demos and brings in feedback at the right time of the development process.

2. Wire-framing tool

Wire-framing or mockup tools let you draw pictures of software screens in a quick and dirty way. They are essential to get a quick version of the software that can be used to communicate features, test if they meet the requirement and also check if users can use them. Usually the design team within a software group uses it to get the Ux done and rest of the group just uses the output for their work. But if a stakeholder can use the tool then she can quickly draw up her own screens or make modifications to the exiting ones without waiting for a designer to do it. This speeds up the whole communications channel and makes it really easy for complex ideas to be fleshed out.

I remember one project that we picked up midway where the founder would painstakingly write up huge documents to describe features that he and his team wanted to be built. These documents would take several meetings to be explained properly and even then misunderstood by a few in the team. Inevitably this created a lot of friction. We introduced a simple wire-framing tool to the founder's team and almost magically the whole process transformed to something that was simple and fun. 

My favorite tool is, of course, balsamiq which is just perfect for non-technical people. But there are many others out there although some can be quite daunting :)

 3. Build and deployment tool

A build system lets anyone create a build of the software from the latest code and deploy it on a "staging" where it can tried out. This has to be setup by the technical team and every self respecting software team should have one setup for even the smallest of software projects.

Once it's setup, it's relatively easy for a non-technical user to learn how to "get a build" done. Usually a few button clicks in the right places does the trick. But this gives immense power to the stakeholder as it lets her get a view of the software at any time without a lengthy process involving the technical team. Essential for quick feedbacks or a sneak peek or even a pre-launch demo to prospective customers.

Many tools out there for this. Jenkins and Cruise Control are popular ones and very simple to use once setup, but there are others that are equally good. 

4. Performance monitoring tools

There are many tools that can test the performance of a software. These are essential for quality assurance team to test the software but are equally useful to a non-technical founder to gauge the quality of the software that is being delivered. These tools can give the stakeholders a list of issues that they can then prioritize and push for fixes from the development team.

The tool(s) to use depends on the nature of the application being built. Usually a few google searches land you to the right pages, but here are some that have proved the test of time. An old but faithful tool for testing the quality and performance of any web application is ySlow it gives you a nice list of things that needs fixings to make the site faster and also points out glaring mistakes which may not be so glaring at all to a non-techie. Other examples in this genre are Google PageSpeed, WebPageTest, Page Analyzer and the full of bells and whistle GTMetrix.

Great tool to keep your dev team on their toes :)

5. Code quality tester tools

Now I'm in contentious territory! These tools analyzes the actual code and rates it for quality. It identifies obvious mistakes, not so obvious bad practices even performance flaws in the algorithm. A non-technical founder may find it impossible to judge the quality of the code himself but he can utilize these tools get an idea about the code. In many ways these tools can act like auditors for him.

Again this requires technical team to set things up properly. But once done the actual analysis is a simple process. It is definitely worth the time investment. At the bare minimum a non-technical founder should insist on having such tools installed on the development environment and ask the team to use them.

Once again, many providers, but only a few that are outstanding. The tool to use also depends on the technology platform e.g. in the Microsoft world Resharper or FxCop are very good tools. Java world has many (as usual) e.g. findbugs, PMD, etc. Whatever the platform there's a code analysis tool that is just a google search away!


// This article is a reprint from our CTO's LinkedIn pulse 

Have you considered virtual reality for your app? You should.

VR or virtual reality may not be as fancy or "game-like" or just too far away as you think. There are many use cases where VR can be used with great success in an everyday software!

What is it?

Virtual reality enables companies to simulate environments within their software. With these applications, users can experience a real environment without physically visiting the place or they can move around within an imaginary environment. So, for example, a person from across town, in another state, or even across the globe, can experience the environment, without leaving her couch! A Star Wars fan might find herself on a Star Destroyer or a Republic Cruise ship making decisions with the help of the Force – and a VR software.


Why should I consider it? 

The use of VR can be in many facets of a software application. Many of our customers shy away from VR saying that it's just too fancy or not a good fit for their business. But if you think about it a bit more you'll find many benefits using virtual reality where you'd think none existed. Here are some example areas where we have convinced our existing or new customers to re-think their applications and to leverage this upcoming technology: 

  • Cost Savings: Rather than build training room or use much needed space, companies can build virtual class rooms that simulate their new employees’ work environment.  
  • Real-Life Interactive Training: Human Resources use virtual reality software to build training modules that mimic specific scenarios, and employees can interact with these modules from a convenient location. Such training often keeps learners engaged and helps to build confidence.
  • Experience a User’s Pains: "Remoting" in to a user’s work environtment for specialized help. VR software enables helpdesk attendants to simulate the user’s environment and get a clearer understanding of the way in which the current issues are impacting productivity.
  • Help Customers Try before Buying: Businesses can use virtual reality software to give customers a 360-degree view of products. This helps customers select the most suitable product and reduces sales returns.

So, think again, adding a VR layer might solve many of the challenges in your application or bring in a completely new way of how your software adds value to your customers. If you want our help, we'd love to share our ideas! Give us a ping at


Saving the startup from burning up

The Problem

The biggest worry for any software startup owner is

Will I burn up my funds before I can get my products launched?

And this should, indeed, be her biggest worry. Great ideas are good, but if you cannot launch and get users, great ideas die out badly. It is absolutely essential to get something out quickly, get user feedback and pivot to the next step. If you can't then there is a very good chance that your startup will just "burn up".

A great article is around expected burn rates (in US) and what you should aim for is Burn rates: How much? by Fred Wilson. Here is a rule of thumb about burn rates from there:

...multiply the number of people on the team by $10k to get the monthly burn. That is not the number you pay an employee. That is the "fully burdended" cost of a person including rent and other related costs. 

And this was 2011. The figures are much higher these days for sure.

A Solution

A great solution to this burn up before launch problem is to use a development partner who can lower the costs of production. By having developers in low cost countries such as Bangladesh, Cambodia, Nepal, etc. it is possible to lower the costs without compromising on quality.

We are old hands in this start up and burn up drama. When we started in 2004 our first project was to help a silicon valley start up save themselves by finishing and launching a product they have been trying to build before they ran out of money. We made their remaining funds run a long way and got the product out within 6 months within budget. With that as our initiation, it is no wonder that we have helped more than 20 startups get their products out on their angel funding. Once the 1.0 product is out a start up can breath easy and see how user adoption and feedback is. Based on that they can decide to seek more funding or in the happy cases start making money!

For us, as a software company that thrives on ideas and innovation, working with the startups is the biggest fun. This gives us the chance to work on new technology, challenge ourselves with difficult technical hurdles and deadlines. 

We are so confident on getting the first versions out with angel funded startups that we are offering startups looking for dev partners in the CeBIT 2016  a "Launch under 10K Euro" offer. 

startup burn rate





Meet us at CeBIT2016 or contact us to explore.